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United States to Brazil: estimate the margin before purchase

Planning estimate for a sale in Brazil: marketplace fee 18 percent, freight from $14, country duty preset about 35 percent. The worked example follows wholesale supply. The figures can be checked in the NYtoRU calculator.

NYtoRU presets, the same figures as in the calculator

Marketplaces
Mercado Livre
Marketplace fee
18%
Freight
$14 · $9 per kg
Transit: 15–30
Country duty preset
35%
Currency: BRL
Tax
ICMS 18%

These figures are planning estimates only. They are not legal or tax advice. Please verify duties, value-added tax and marketplace rules before purchasing goods.

Wholesale planning estimate

Wholesale example: electronics

📱 Wireless earbuds

Purchase in the United States: $49.99 · Weight: 0.25 kg · Quantity 5 · Category factor: ×1

Freight per unit$2.80 per unit
Category duty 50%134.61 BRL
Tax 18%72.69 BRL
Marketplace logistics14.00 BRL
Landed cost per unit490.53 BRL
Target sell price (30%)943.33 BRL
Marketplace fee 18%169.80 BRL

Freight for the lot: $14.00 for 5 units. The minimum applies to the whole lot.

The figure on the country card is the country preset. It is not the personal-supply cap and it is not the category rate. The example uses the wholesale category rate. Electronics entering the European Union or the United Kingdom are often charged at 0 percent. Apparel is often charged at about 12 percent. For Brazil, electronics and batteries use 50 percent, and other goods use 35 percent. This example is a wholesale planning estimate for five units at a target margin of 30 percent. The freight minimum applies to the whole lot. It is not the personal-supply calculation, and it is not the profit shown on the calculator headline.

Profit per unit
283.00 BRL
Profit for the lot (×5): 1,414.99 BRL
Margin 30%

Please observe the rules for lithium batteries, the marketplace return rates, and regional or serial restrictions.

How the estimate is built

  1. Freight for the lot, in US dollars, is the greater of the freight minimum and the weight multiplied by the quantity and by the rate per kilogram. The minimum applies to the whole lot. The amount per unit is that total divided by the quantity. A sale inside the United States does not add this freight.
  2. If the category factor is above 1, the extra charge is the freight multiplied by that factor minus 1. The whole freight is not multiplied by the factor.
  3. The landed cost per unit is the purchase, plus freight per unit, plus category duty, plus tax, plus the category extra, plus marketplace logistics. The sell price is set so that, after the marketplace fee, the margin equals the target. The example uses 30 percent and a quantity of 5.

Personal supply and wholesale supply

The calculator has two modes. The figures in the example follow wholesale supply.

This country has no separate personal-supply cap in the calculator. Duty and tax match wholesale supply. The tab changes the marketplace fee and logistics.

Wholesale supply, Brazil. Duty and tax apply from the first unit. The preset tax in this stack is 18 percent (ICMS).

The country preset is 35 percent. Electronics and batteries use 50 percent. Remessa Conforme is not this regime. A state tax of about 18 percent is included in the cost stack.

These figures are planning estimates only. They are not legal or tax advice. Please verify duties, value-added tax and marketplace rules before purchasing goods.

Checks before purchase

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