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US → Brazil: estimate profit before you buy

Estimate resale profit selling in Brazil: 18% marketplace fee, forwarder from $14, duty ~22%. Worked example + NYtoRU calculator.

NYtoRU presets (same as calculator)

Marketplaces
Mercado Livre
Marketplace fee
18%
Forwarder
min $14 · $9/kg
Transit: 15–30
Duty (estimate)
~22%
Currency: BRL

Planning estimates only. Not legal or tax advice. Always verify duties, VAT/GST and marketplace rules before buying stock.

Example estimate

Demo: electronics

📱 Wireless earbuds

Buy (US): $49.99 · Weight: 0.25 kg · qty 5 · Category surcharge: ×1

Forwarder shipping$14.00 / unit
Duty (estimate) ~22%71.80 BRL
Marketplace logistics14.00 BRL
Landed cost / unit412.15 BRL
Target sell price (30%)792.59 BRL
Marketplace fee 18%142.67 BRL
Profit / unit
237.78 BRL
Profit (batch) (×5): 1,188.88 BRL
Margin 30%

Watch battery rules (lithium), marketplace return rates, and serial/region locks.

How we calculate

  1. Ship USD = max(forwarder min, weight × $/kg) × category surcharge.
  2. Landed local = buy + shipping + duty estimate + marketplace logistics.
  3. Sell price is set so that after marketplace fee you hit the target margin (~30% in the example).

Local market notes

Customs / import: Remessa Conforme: до ~US$50 — упрощённо, выше резко дорожает. Programa Remessa: 60% import tax + 17% ICMS на многие B2C. Очень высокие пошлины вне программы.

Tax: ICMS штатный + PIS/COFINS; CNPJ обязателен для серьёзного реселла.

Marketplaces: Mercado Livre — Mercado Envios, full/logística própria; конкуренция по frete grátis.

Shipping: Correios; задержки 2–6 недель; дехинсенização (дезинфекция) на посылках.

Compliance: ANATEL (телеком), INMETRO, ANVISA для косметики/health.

Planning estimates only. Not legal or tax advice. Always verify duties, VAT/GST and marketplace rules before buying stock.

Pre-buy checklist

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