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US → Mexico: estimate profit before you buy

Estimate resale profit selling in Mexico: 16% marketplace fee, forwarder from $12, duty ~16%. Worked example + NYtoRU calculator.

NYtoRU presets (same as calculator)

Marketplaces
Mercado Libre MX
Marketplace fee
16%
Forwarder
min $12 · $7.5/kg
Transit: 12–25
Duty (estimate)
~16%
Currency: MXN

Planning estimates only. Not legal or tax advice. Always verify duties, VAT/GST and marketplace rules before buying stock.

Example estimate

Demo: electronics

📱 Wireless earbuds

Buy (US): $49.99 · Weight: 0.25 kg · qty 5 · Category surcharge: ×1

Forwarder shipping$12.00 / unit
Duty (estimate) ~16%170.60 MXN
Marketplace logistics45.00 MXN
Landed cost / unit1,281.82 MXN
Target sell price (30%)2,373.75 MXN
Marketplace fee 16%379.80 MXN
Profit / unit
712.12 MXN
Profit (batch) (×5): 3,560.62 MXN
Margin 30%

Watch battery rules (lithium), marketplace return rates, and serial/region locks.

How we calculate

  1. Ship USD = max(forwarder min, weight × $/kg) × category surcharge.
  2. Landed local = buy + shipping + duty estimate + marketplace logistics.
  3. Sell price is set so that after marketplace fee you hit the target margin (~30% in the example).

Local market notes

Customs / import: Pedimento для commercial; franquicia ~US$50 для courier; SAT может удерживать без RFC.

Tax: IVA 16%; ISR для прибыли; marketplace withholding растёт.

Marketplaces: Mercado Libre MX — envío gratis threshold, reputación продавца критична.

Shipping: Estafeta/99minutos; US→MX через Laredo hubs.

Compliance: NOM сертификация (электроника, toys), COFEPRIS для health/beauty.

Planning estimates only. Not legal or tax advice. Always verify duties, VAT/GST and marketplace rules before buying stock.

Pre-buy checklist

Calculate your product Free / Lite / Pro plans

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