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United States to United States: estimate the margin before purchase

Planning estimate for a sale in United States: marketplace fee 15 percent, freight from $8, country duty preset about 6 percent. The worked example follows wholesale supply. The figures can be checked in the NYtoRU calculator.

NYtoRU presets, the same figures as in the calculator

Marketplaces
Amazon / eBay / Walmart
Marketplace fee
15%
Freight
$8 · $5.5 per kg
Transit: 5–12
Country duty preset
6%
Currency: USD

These figures are planning estimates only. They are not legal or tax advice. Please verify duties, value-added tax and marketplace rules before purchasing goods.

Wholesale planning estimate

Wholesale example: electronics

📱 Wireless earbuds

Purchase in the United States: $49.99 · Weight: 0.25 kg · Quantity 5 · Category factor: ×1

Freight per unit$0.00 per unit
Category duty 0%$0.00
Marketplace logistics$3.50
Landed cost per unit$53.49
Target sell price (30%)$97.25
Marketplace fee 15%$14.59

The figure on the country card is the country preset. It is not the personal-supply cap and it is not the category rate. The example uses the wholesale category rate. Electronics entering the European Union or the United Kingdom are often charged at 0 percent. Apparel is often charged at about 12 percent. For Brazil, electronics and batteries use 50 percent, and other goods use 35 percent. This example is a wholesale planning estimate for five units at a target margin of 30 percent. The freight minimum applies to the whole lot. It is not the personal-supply calculation, and it is not the profit shown on the calculator headline.

Profit per unit
$29.18
Profit for the lot (×5): $145.88
Margin 30%

Please observe the rules for lithium batteries, the marketplace return rates, and regional or serial restrictions.

How the estimate is built

  1. Freight for the lot, in US dollars, is the greater of the freight minimum and the weight multiplied by the quantity and by the rate per kilogram. The minimum applies to the whole lot. The amount per unit is that total divided by the quantity. A sale inside the United States does not add this freight.
  2. If the category factor is above 1, the extra charge is the freight multiplied by that factor minus 1. The whole freight is not multiplied by the factor.
  3. The landed cost per unit is the purchase, plus freight per unit, plus category duty, plus tax, plus the category extra, plus marketplace logistics. The sell price is set so that, after the marketplace fee, the margin equals the target. The example uses 30 percent and a quantity of 5.

Personal supply and wholesale supply

The calculator has two modes. The figures in the example follow wholesale supply.

A sale inside the United States is not an import. The calculator does not add import duty. The tabs change the marketplace fee and local logistics.

Wholesale supply, United States. Duty and tax apply from the first unit.

These figures are planning estimates only. They are not legal or tax advice. Please verify duties, value-added tax and marketplace rules before purchasing goods.

Checks before purchase

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